Car park ticket advertising has been around for some time, spanning the length and breadth of the UK and taking pride of place in the car parks of cities, towns and tourist attractions alike. The reason for this long-term presence that shows no sign of waning is the nature, effectiveness and low cost that car park ticket advertising offers customers from all industries.
If you haven’t used this versatile and no-nonsense approach before, you’re missing out on a high impact medium that comes with a strong return on investment. How it works is very simple: the advert takes up the entire reverse of the ticket, which is then produced in a large quantity of your choosing and distributed to car parks in locations that will fit your requirements. From there on, the ticket does all of the work for you, with an audience that’s far more receptive to its format than most other promotional methods. The reason for this is that the ticket itself is an essential part of a purchased product (the parking space and allotted time), so the recipient accepts it without question. The ticket must then be retained in order to exit the car park, so it stays in the driver’s possession for some time.
What you put on the ticket is completely up to you. Some of our customers go for a simple black and white text ad, whilst others provide eye-catching full colour artwork or take advantage of our in-house design team, who can whip up something that will really grab attention. As for the advert’s mission, this can range from the dissemination of key messages (often used by councils and health authorities for awareness campaigns), to the sharing of a promotional code (popular with retailers, eateries, tourist attractions and mechanics). It can even be a combination of the two, along with a website address and/or hashtag as a means of increasing your digital engagement.
We have hundreds of strategically located sites across the UK, so you know that wherever you choose, high traffic is guaranteed. Perhaps you need to target London as a means of enhancing brand interaction in the capital, or maybe your company is based in Yorkshire, Scotland or somewhere else in Britain, in which case we can recommend the best course of action for maximum exposure. Whatever the case, AdsOnTickets will take your business to the next level.
On top of all that, you can run anywhere between one and six campaigns simultaneously, giving the option of gauging the efficacy of different designs and testing locations to see which will provide the best return for future activity. If you need help, advice or suggestions, we’re always here to apply decades of experience to make your campaign surpass expectations.
Ready to make a smart decision? Get in touch with AdsOnTickets on 01482 679608 or use our contact form.