It’s easy to think that due to car park ticket adverts being so little, any image will do. However, this couldn’t be further from the truth. With only a small amount of space available, businesses who use our promotional platform get the most from their campaigns when they share designs that have the genuine wow factor. Below are a few tips on how to do this.
Clear and concise
This isn’t the most exciting element of the design but it plays a large role in how well your messages are digested. Rather than tons of text squeezed onto the ticket, we recommend using a short and engaging tagline or call to action that immediately gets the point across.
For example, half of one ad by Handmade Burger Co was taken up with the words “GET A BURGER OR SALAD FOR £2!”. With the logo at the top, an eye-catching hook and then the small print beneath it, this ad enticed new and lapsed customers into their restaurant. Offering a 30-day window to access the promotion also helped them to drive sales thanks to the recipients experiencing fear of missing out.
Make it pop
Once your messages are written and fine-tuned, it’s time to make the ad look awesome. You can either do this yourself and send us the artwork, or take advantage of innovation and expertise in our in-house creative studio. With years of experience working on a huge variety of campaigns, we guarantee to bring your ad to life in a way that reflects your brand.
Choose the quantity and location
Some customers want a short and sharp campaign in a single spot, usually a car park very close to their premises. Others, on the other hand, would rather increase their brand reach long-term by running up to six campaigns simultaneously in multiple locations, sometimes dozens at a time. Whatever you need to achieve, we’re here to make it happen.
Offer an incentive
As the Handmade Burger Co advert demonstrates, offering a multi-buy discount or another unmissable bargain does wonders for customer uptake. The key is to decide on a promotion that’s in line with your cash flow, as this way it will greatly benefit your profit margins both now and over time. Even a pound off entry or 50p off a drink can come with surprisingly effective results.
Ask us anything
Whether you design it yourself and need a second set of eyes or would like in-depth and tailored insight into the best way to promote your brand through car park ticket advertising, we’re always on hand. If you have a question or need a little inspiration, call our friendly specialists on 01482 679608 or use our contact formand let us know how we can help.