Advertising is becoming more complex and multi-layered with each year that passes. People don’t respond to sales messages the way they used to, as they’re looking for content that’s more than just loud and proud. Buyers want a brand to get across its core offerings and the ways in which they can benefit from using them, not to mention a genuine voice and information that can be trusted.
However, getting your artwork and communication style just right doesn’t mean that you can’t still dangle an unmissable bargain in front of your audience. In fact, combining both of these approaches often brings the best results.
So first off, we’d recommend taking a look at your existing branding and thinking about where it can be improved. Following this, the language that you use is equally important, from your web copy and blog, to social media channels, videos and press releases. This is a big job but the return on investment can bring an incredible outcome, as you’ll know that every marketing platform is working in unison toward a shared goal.
And then we have the special offers! Any company that sells a product or service can whip up some kind of discount, freebie or short-term promotion. It could be a pound or two off entry to an event, 2for1 on a meal on certain days, a discount when you recommend a friend, or something as simple as a free goodie bag for kids when a family visits your premises. Whatever it may be, offering an incentive will always motivate people to find out more about your business.
What you then need to do is find a platform for advertising that’s effective in terms of delivery and cost. If no one sees the promotion there’s no point in running it, and if tons of people come across it but the price tag breaks the bank, you could find that it’s unsustainable. Luckily, car park ticket advertising ticks all of the boxes for companies of every shape and size.
Simply get in touch with our friendly team of advertising experts to get tailored suggestions on how best to promote your business. This will include the quantity of tickets printed, where they’ll be distributed (from a single site, to a national rollout or up to six different adverts running simultaneously), and the most suitable timeframe and duration.
We’ll also go over your artwork and messages to ensure that they’re engaging. We’ll let you know if we think they need tweaking, or we can even create them for you in our design studio. Either way, you know that you’re getting specialist advice on an advertising platform that’s guaranteed to bring you more trade.
If you like the sound of enticing new customers through special offers, get in touch with our team on 01482 679608 or use our contact form. We’re ready to get your special offers out there!